The Pros and Cons of Certified Pre-Owned Programs

If given a choice, and they could afford it, most people would prefer to buy a new car over a used one. There are those who make the argument that a used car is a better value because new cars depreciate faster in the early years than the latter but those are in the minority.

Used cars still carry the stigma of “someone else’s problem” even though the quality of cars and trucks has increased dramatically over the past decade.

Then there is the problem of tight credit that has been endemic since 2008. Fewer people will qualify for financing on the more expensive new vehicle essentially forcing them into the less costly used car market.

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So how do dealers overcome the stigma attached to used vehicles to get consumers to buy them? They change the name from used to pre-owned and create an elite class of used cars called Certified Pre-owned (CPO) that are nearly new.

What Makes a Certified Pre-Owned Program Special?

The biggest fear a consumer has when buying a used car is something major is going to crap out four blocks from the dealership. To counter that fear and give the buyer a sense of confidence almost every major manufacturer has adopted a CPO program that offers certain assurances.

Quick Pros and Cons of Certified Pre-Owned Programs

There is no question that CPO programs differentiate themselves from the “standard” used car lot. Consumers are offered a level of comfort and certainty that didn’t exist before. But like anything, the CPO program has to fit the needs of the buyer to have real value.

Pros include:

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Cons include:

A Sampling of Certified Pre-Owned Plans

To get a feel for the variety of CPO programs we are offering a quick synopsis of plans offered by a few of the bestselling brands in America:

Toyota (non-hybrid)

Ford

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Honda

Audi (not a top seller but an example of differences)

Is the certification worth it? That’s really up to you to decide. It does give you the confidence of a warranty but with many brands that’s only good for a year. If you are interested in a model that has high resale value and a history of low maintenance costs, a CPO designation may not mean much.

But if you are one of those people who believe used cars are just a calamity waiting to happen, then CPOs may give you at least a partial sense of well being.

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