2. Sirius Satellite Radio

According to the survey, 6 out of 10 pickup owners cannot live without their tunes and talk radio. Apparently a 100 song playlist on an iPhone just isn’t enough.

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Sirius offers up to 150 channels of entertainment that you can listen to wherever you go. Installation runs $100 to $300 plus a monthly subscription fee.

1. Heavy-Duty Trailer Hitch

There’s only one thing just as important as having a vehicle that can haul your stuff and that’s having a vehicle that can tow your stuff particularly if your stuff consists of high end (and heavy) toys on trailers. It’s not surprising that 7 out of 10 drivers opt for a heavy duty rig as opposed to the standard ball hitch. These run from $150 to $700 depending on the type.

That’s the list. Any surprises? There are a ton of other truck accessories that enjoy strong sales like grill guards, cold air intake systems, big brake packages etc. that only support the special relationship that pickup owners have with their rides.

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